Book Paul as Speaker

Paul is available and very experienced at keynote addresses, interactive workshops and staff training sessions. These are designed to offer practical, low-cost, easy to implement ways to grow the retail business.
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Staff Training Workshop

Paul can come and see your store or group and develop an individual growth plan, covering such elements as increasing customer count, growing the customer spend and maintain or growing margins. Call to discuss.
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Paul has given keynote addresses, run workshops and consulted to companies that include:

About Paul Watkins

Speaker, Writer, Marketer

I have worked in and with retail for well over 30 years, owning and franchising a chain of store, co-founding a pharmacy marketing growth group, and speaking and consulting to a myriad of retail groups and individual stores in multiple countries. I am qualified to do so, not only in practice, but hold degrees in psychology, military strategy and a more recently acquired Master’s degree in marketing, which focused on the ‘new’ ways to grow businesses. These give me a good understanding of shopper’s motivations, the impact of the digital age on retail, and how to ‘out-flank’ competitors. I am passionate about retailing as a business model. Shopping is fun! It’s a wonderful recreational pursuit and when you buy something, you get a dopamine hit – so the ‘trick’ is to give your customers this level of excitement to come and shop with you.

Paul Watkins

Speaker, Writer, Marketer