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FREE Retail course - 4 mistakes and 4 solutions
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This is a FREE short course on some key reasons retailing fails - but also offers solutions to grow your retail business. The thoughts are based on my many years experience working with retailers. I hope you enjoy it. - Paul Watkins
If you enter your email address into the box below, I will send you ALL of my free stuff.
Can bricks & motor stores survive?
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The most tangible ways to maintain and grow your bricks and mortars stores are outlined in this FREE e-book. They still have a place in the world of shopping, but only if the reasons customers would choose the real thing over online buying are understood.
This FREE e-book explains five critical ways in which bricks and mortar stores can remain relevant.
Why you should focus on Customer SPEND & not customer NUMBERS
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Start with the customer SPEND! Growing the average spend is a good way to grow the gross profits of your store, as it doesn’t require any new customers. And the more you learn about how to have existing customers spend more, the more likely it is that new customers will also spend more.
This short FREE e-book offers some quick ways to achieve this.
Set your store growth goals
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The three items that make up the Retail Growth Formula are CUSTOMER NUMBERS, CUSTOMER SPEND and GROSS MARGIN, which combine to give you the GROSS PROFIT
For example: 1,000 customers x $25 average spend x 30% Gross Margin = $7,500
Grow 10% in each case, being: 1,100 customers x $27.50 average spend x 33% Gross Margin = $9,980. That is a ONE-THIRD increase in Gross Profit!
Download this worksheet to set the growth goals for your store.
Get online – your FREE online checklist
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Blurred lines: Consumers don't choose between exclusively buying online or only buying from bricks and mortar stores. They see the whole thing as a single seamless experience.
“82% of shoppers conduct online research for most items before buying” – Forbes.com
As a result, being online is no longer an option. This FREE online checklist explains the basic elements that would constitute your online presence.
Staff motivating posters
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Keeping the team at the top of their game is not always easy. We all have good and bad days. These are a FREE set of downloadable posters that can be printed out and pinned to noticeboards or wherever they may be seen by your team.
They are subtle but may act as reminders at times to the team about the customer focused culture that must be maintained.
