Introduction
FREE PREVIEWThe contents of this course
FREE PREVIEWHow retail has changed in recent times
Can Bricks and Mortar stores survive?
How to stand out from competitors
Subscription retail
Where you put items on a shelf can make a BI
Growing your customer spend - Part one
How store layout impacts on sales
The fallacy of a big range
The important 8-0/20 rule
Merchandise by USE and not brand
Why shelf location can make a big difference to ales
How to dump dead stock
How to price goods for maximum sales
How to encourage self-selection
Creating a sense of urgency
Tell me WHY not WHAT
Words that sell
What NOT to do when your customer count is down
The "Perfect Promotion"
Do loyalty programs really work?
Your greatest promotional asset
Email is not dead
What is your customer's problem
Be the guru
The impromptu seminar
4 ways to grow your Gross Margin
Summary how to grow your retail profits
